B2B Influencer Marketing Dos & Don'ts
🎙️ plus how to grow your podcast
Hello from your friend in Bucharest,
In this issue: B2B influencer marketing with Kristen Sesto, how to grow your podcast, most popular short video, and more!
What Is B2b Influencer Marketing? - w/ Kristen Sesto
Kristen Sesto from Custom Influence helps bridge the gap between brands and decision makers through custom influencer programs.
In this conversation we chat about:
- how to take events to the next level by partnering with industry influencers and incorporating them into the event experience
- how it's necessary to understand the brand's goals and existing marketing efforts before implementing an influencer marketing strategy
- why its important to educate and align brands and influencers to ensure a successful partnership
🎙️📺 Catch the conversation on Spotify, Apple, YouTube or other platform
For the last…
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How do you grow your podcast?
I’m not an expert but after exchanging ideas with 37 b2b podcasters in my podcast community, I know a little something!
- You got to have a good understanding of your dream listener
- Have a podcast description that stands out
- Promote your podcast consistently on LinkedIn
- Create a LinkedIn company page for your show and post clips
- Use the calendar placeholder hack
- Make it easy for guests to share
- Take advantage of YouTube
- Start a newsletter
Every new b2b podcaster who joins my community gets this guide 👇
Do you want to be rich or do you want to be King?
Short clip of my most popular YouTube Short in July. Catch full interview with Simon Court here.
The End
me with some friends at the Dubliner pub in Bucharest ⤴️
It was during this outing that I got the idea for a Cocktail Party For Americans In Bucharest! 🥳
If you know me, I hate corn on pizza. But one thing I do like is throwing cocktail parties! So the next one will be for Americans in Bucharest. It will be in October. So if you know someone who might be interested, share this wait list with them.
Have a great weekend!
Eric M.
P.S. If you know someone who is responsible for generating high quality leads for a SaaS brand, tell them how I connect their brand with reputable b2b creators : )