Create content in the b2b buyers journey with Anu Ramani
➡️ we got another client!
Hello from your friend in Bucharest,
In this issue: The B2B buyers journey, how we got another client, and more!
You Have to Create Content for the B2B Buyers Journey!
Anu Ramani is the founder of agency Isoline Communications Limited - a B2B Tech Marketing agency.
In this conversation we discuss:
The importance of creating content for every touchpoint in the buyer's journey, from basic information search to in-depth technical content
The power of generative AI to enhance productivity and innovation in marketing
the need for curiosity and experimentation in B2B marketing
🎙️📺 Catch the conversation on Spotify, Apple, YouTube or other platform
“should help reduce drag”
😂
We got another client!
We got another client from my LinkedIn welcome message 🔥
Why should you care?
Here is why
One of the most underrated things you can do is send a genuine "hello - nice to connect with you" DM.
If done right, you can show your expertise in a fun and subtle way.
When these people receive your message, they will check out your LinkedIn profile and want to learn more about your company and services.
Here is a question I asked the head of content for a major SaaS brand that chose to work for us:
Q/ What’s going on at your company that made you guys consider b2b podcast sponsorships?
“Moved into Head of Content Marketing role, was wondering what other things we haven’t considered in the past. We’ve kind of been leveraging the old channels and ways in which we can put ourselves out there but I thought what other avenues can we tap into. I was intrigued by your note and thought, let me ask him if he wants to chat."
To sending genuine welcome messages and getting the word out there about your brand 👊
The End
Ah Yea
See all those lovely ads above?
I’m getting ready to launch my first LinkedIn ads campaign. I created over 50 different ad variations for this campaign and will be targeting people in the software industry. The campaign launches today targeting people in the software industry in New York City. I will keep you posted on how it goes.
Interested in how I got inspiration for the ads? Check out this post.
Have a great weekend!
Eric M.