Elevating the Hospitality Industry with Technology
🚨Plus You should be alarmed if you have people on your marketing team who 👉🏻
Hello from your friend in Bucharest, Romania.
In this issue: Innovators can laugh with Nichita Herput, people on your marketing team, and the affairs we’ve all had.
Innovators Can Laugh
Nichita Herput, is the founder of Pineapple Square. In this interview we learn the concept behind Pineapple Square, our most embarrassing moments in the industry, the app's business model, and its traction in Romania and the United States. Additionally, we talk about the differences in the hospitality industry in the Netherlands, Romania, and the United States.
🎙️📺 Catch the interview on Spotify, Apple, and YouTube
Affairs I’ve had
Yep, I’ve had several affairs with PB&J (peanut butter & jelly). Best sandwich of all time! : )
You should be alarmed if you have people on your marketing team who:
👉 Don't do research
👉 Don’t believe in personal development
👉 Don’t have a desire to step beyond their role
👉 Don't care about the latest marketing tactics & strategies
The truth: finding great marketing hires is rare. Marketers who:
- Make customer research a priority
- Take time to write, edit, and test copy
- Understand the bigger picture and company goals
- Enjoy challenging themselves and seek to learn new skills
Finding the right marketers for your team is too important to rush it.
The right hires can transform your business and your revenue.
And the wrong ones can trample your momentum. (speaking from experience when I was in Marketing leadership roles)
It’s the worth the time investment to finding the good ones. 🤞
Do you know Tracy?
Tracy is an Emmy-nominated video pro and a passionate advocate for the transformative power of video testimonials in business. She created videos for our business and hundreds of other videos for companies across various industries. And, I’ve collaborated with her on multiple projects.
Back to the video testimonials, they are more than just your clients saying nice things about you. They are customer stories that communicate the essence of what you do, why you're different and why prospective customers should choose you.
Want to learn more?
You can book a no pressure 20-minute 'get to know each other' call with Tracy here
Upcoming episode…
Laugh with Haz Hubble, Founder at Pally
The End
Did you get my Valentine?
Wishing you a great weekend!
Eric M.
P.S. Know someone who may be interested in podcasting as a growth channel? Feel free to send them my way or reply here and let me know. Thanks!
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