Fullfunnel.io - smart marketing for B2B companies with complex sales cycles
Executing smart account based marketing campaigns with Andrei Zinkevich
Listen and subscribe to our podcast at Apple Podcasts, Spotify or elsewhere. Below is some information about the episode. For more information on the people and ideas in the episode, see the links included in the post.
Chatting with Andrei Zinkevich is like getting a master class lesson on how to execute smart account based marketing campaigns when it comes to full funnel marketing strategies for B2B companies.
Andre started his career as an Area Sales Manager for Kimberly Clark before switching to marketing and working as a CMO and B2B marketing consultant with 50+ B2B Companies across Europe and North America.
Andreei created Fullfunnel.io and now consults growing B2B companies that have long and complex sales cycles. In this conversation we discuss:
the thing that companies should stop and start doing when it comes to ABM
the sales problems that he and his team solves for B2B companies
how to identify and qualify great accounts for an ABM campaign
One of my favorite takeaways: “You can do ABM without any software. The first step is developing the processes.”
If you are wanting to get a better understanding of ABM and be smarter about influencing the decision making process when it comes to sales, this episode is for you.
YouTube Short Clips:
Dagobert Renouf grew his Twitter following from less than 100 followers to more than 24,000 in under a year. Much of that was attributed to memes. See which tools he likes using in the clip below or here.