Get under the hood of campaigns I ran in 2024
➡️ what campaigns worked and what failed
Hello from your friend in Bucharest,
In this issue: get under the hood of podcast ad campaigns I ran in 2024 (live event), upcoming podcast guests, and more.
LIVE EVENT: Get under the hood of campaigns I ran in 2024
Podcast advertising revenue is on track to approach the $2.6 billion mark by 2026.
The evolution of live events, programmatic and video will help drive growth.
Previously, News, Sports and Comedy related podcasts took the lion’s share of podcast ad revenue.
But now, advertisers are beginning to contribute ad spend to a broad array of podcasts.
Podcast ad revenue percentage share by content genre in 2023:
- Science ~ 1%
- Religion & Spirituality ~ 1%
- Health & Fitness ~ 3%
- History ~ 3%
- Business ~ 3%
- TV & Film ~ 3%
- True Crime ~ 6%
- Society & Culture ~ 11%
- News ~ 12%
- Sports ~ 13%
- Comedy ~ 17%
On Thursday, Sep. 12th, I will be chatting with Fullfunnel founders Andrei Zinkevich and Vladimir Blagojevic about how brands can raise awareness through podcast advertising.
In this live event I will share:
- Under the hood of podcast campaigns I ran in 2024: what worked and what failed
- How we are running a 9 month program for Dealfront and what kind of results we are getting
- How to structure a sponsorship collaboration with thought leaders to get meaningful results
➡️ Learn more & register for Demand generation through B2B thought leaders and sponsorships here.
*Study was prepared for IAB by Pricewaterhouse Coopers LLP (PwC).
Let’s have a…
Upcoming Guests on Innovators Can Laugh
🟡 Chris Peters - B2B Influencer Marketing Advisor and founder of Moon at Dawn
🟡 Mike Maynard - founder of Napier B2B marketing agency
🟡 Carly Jefferson - founder of & Sons Creative
🟡 Jake Kitchiner - founder of Channel Crawler - YouTube influencer portal
🟡 Robyn Hartley - B2B advocacy & influencer marketing consultant
Previous Episodes (Listen Now)
🟢 Working with B2C Creators for successful B2B Marketing Campaigns
🟢 Learn how to be a Great CEO, not just a Founder
🟢 B2B Influencer Marketing Dos & Dont’s
🟢 Growing a LinkedIn Audience to 125k followers
🟢 Validating Copy and Improving Conversion Rates
The End
Doesn’t it feel like everything is moving so fast?
Or maybe you feel like things are not moving as fast as they should.
It helps to take a second and reflect.
This time last year, I had gotten ‘laid off’ from OptiMonk (my hours were reduced). This was the 4th time I had gotten laid off in the past six years.
I’m pretty adaptable, but this experience of giving my all to companies that could decide to let me go at any time had taken its toll.
So, I decided to give this new idea a shot - helping SaaS brands reach new audiences through podcast sponsorships.
Well, a year later, I’ve managed 11 campaigns on behalf of 7 different clients and 2024 is not even over yet.
No matter how bad your situation may be, there is always an opportunity to reinvent yourself.
Have a great weekend!
Eric M.