How Branding and Design Can Create a Deep Emotional Connection with Lucie Baratte.
Plus a cool travel app
Listen and subscribe to our podcast at Apple Podcasts, Spotify or elsewhere. Below is some information about the episode. For more information on the people and ideas in the episode, see the links included in the post.
Hi All!
Here is your weekly dose of a summary of things I’m working on and my latest guest. If you enjoy it, please feel free to forward this along to friends.
Some cool stuff:
🚗 Make My Drive Fun - Shows you fun and interesting stops along the way for your next long drive or road trip. Did you know on the way to Cluj from Bucharest there is a unique seaside cave where Aleister Crowley faked his own death?
⏰ Productivity - 4 ways I buy time so I can spend more time with my family.
👏 How To Be Successful, by Sam Altman (former president of Y Combinator)- I really liked this post on how to be successful. Especially the 1st point ‘compound yourself’.
🏃♂️ my new favorite 10 minute home ab workout
Quote
“Life shrinks or expands in proportion to one’s courage.” Anais Nin
Innovators Can Laugh
Can branding and design create a deep emotional connection with an audience?
Recently I had the chance to chat with Lucie Baratte, designer and co-founder of Logology. Logology is a website where in 10 minutes, you can get a logo that you love all based on a brand discovery questionnaire to help figure out what you need. And according to Lucie, a brand image can inspire trust, confidence, and pleasure.
If you’re wanting to get a better understanding of how powerful a brand identity can be, this is the episode for you.
The End
Thanks for reading my newsletter.
I’m wrapping up my final week with Bonjoro. I’ll be designing guides on how to develop a partner program which is a great way to gain additional exposure and revenue if you’re trying to scale.
Have a great week,
🤠 Eric Melchor