How interactive forms transform customer onboarding with Vlad Gozman
Plus: don't fall into the podcast advertising assumption❗
Hello from your friend in Bucharest,
In this issue: European SaaS awards, podcast advertising assumption, Innovators can laugh with Vlad Gozman.
Big Thank You to our partner Leadfeeder.
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How interactive forms can transform your customer onboarding
Is he the Elon Musk of startups in Austria?
Vlad Gozman is the founder of multiple companies, non-profits and launched TedX Vienna. His latest venture is Involve.me which is an innovative interactive form that transforms the customer onboarding experience.
Before moving to Vienna, Vlad founded and sold a tech startup in Romania. We talk about:
- his approach to delegating and finding people who are better than him to take over certain projects
- building digital products and analog communities (like Tedx Vienna)
- the go-to-market strategy for InvolveMe involved cold acquisition, targeted marketing campaigns, and a freemium model
🎙️📺 Catch the conversation on Spotify, Apple, YouTube or other platform
Wanted
Someone asked me how’s my cholesterol level. I said “good” because I never get it checked 😄
Podcast advertising assumption
“Let's try podcast advertising, we just buy ads on Spotify right?”
I often hear this from marketers who are going to experiment with podcast ads.
I get it. You can place an ad buy ASAP. But if you think strategically about your actions ahead of time, you will achieve much better results.
Yes, you will need to hop on a 20-minute discovery call with yours truly, but the outcomes are worth it. You get:
👉🏻 5-10 thoughtfully handpicked podcasts that match your target audience
👉🏻 a crafted host read ad that skips past the listeners BS* filter
👉🏻 a video ad for your brand for our podcasters with a YouTube channel
👉🏻 custom URL links with UTM tracking parameters so we can measure performance
Are you currently following a strategy you’ve set for yourself, or are you acting on assumptions?
Tekpon awards June 18th
In about two weeks, European SaaS folks will gather in Bucharest for the Tekpon Awards show! 🏆 They say... "It will be an evening filled with glamour, recognition, and the mouth-watering aroma of Bucharest’s food." So that should be fun!
Get your ticket here.
The End
For the Tekpon awards, SaaS professionals I know from the Netherlands, UK, and Austria are visiting Bucharest. Here are suggestions I gave them to visit while they are in town. Is there anything you would add?
Nice spots in Bucharest for food/drink:
1/ Sera Eden - nice outdoor garden/bar in/near the old center
2/ Indigen - lakeside casual restaurant with lounge music and good food. About 10 minutes from city center, will need a taxi
Outside of Bucharest
1/ Peles Castle - one of the most beautiful castles in Europe -
(Can take a train from Gare de Nord to Sinaia (1.75 hr), then take a taxi)
2/ Therme - Europe's biggest urban beach, indoor spa. Can take a taxi, about 20-25 minutes from city center.
Have a great weekend!
Eric M.
PS If you are interested in generating high quality leads for your SaaS company, learn how podcast sponsorships can be an effective growth channel here.