How to be a great guest so you can get referred to other shows
➕ Influencer Marketing: Accelerating Startup Success Through Creator Equity Deals with Scott Van den Berg
Hello from your friend in Bucharest, Romania.
In this issue: how to be a great podcast guest, creator equity deals with Scott Van den Berg, the cost of a talent show, and more!
Why you’re getting this: You got this email because you subscribed, we met on LinkedIn or at an event, or you attended one of my cocktail parties. If you don’t want to receive it, just hit subscribe any time at the bottom. I won’t be mad. I won’t even be notified!
Innovators Can Laugh: Creator Equity Deals
99% of celebrities and influencers don’t know about the kinds of equity deals available with startups.
In this episode I chat with with Scott Van den Berg, founder of Influencer Capital, about influencer marketing and how startups can accelerate their success through creator equity deals.
Show Highlights:
0:35 - the soft drink backed by the Victoria Secret model 🩱
3:50 - what was your experience like living in Bucharest? 🇷🇴
5:23 - how my parents influenced me into entrepreneurship
7:15 - my first entrepreneurial venture
9:17 - why isn’t there much information on equity deals and influencers?
11:17 - example of influencer deal gone wrong (Kanye West) 🤦♂️
13:55 - what is the upside brands get when doing influencer deals?
17:10 - how equity deals work 👋
19:35 - what an average equity deal looks like and obligations of influencer
22:20 - experience being a creator himself on LinkedIn and TikTok
26:15 - the most famous brands won’t be companies, but influencers 🤔
29:15 - what attractive celebrity would you set your phone’s wallpaper to? ⬅️
🎙️📺 Catch the interview on Spotify, Apple, other platform, or on YouTube.
How you can be a great guest so you can get referred to other shows
🎧 Research the show.
Visit the podcast website to see what it's about. Listen to at least one episode to get a feel for the show. Look at previous topics and read the descriptions. Read the host's profile.
🗒️ Read the prep notes.
If there are any questions you need to prepare for (you don't want to be caught off guard.)
⏰ Show up on time.
Be on time at the latest. If you are going to be late, let the other person know. If you need to reschedule, do it way in advance and apologize profusely.
🎙️Don't use airpods!
Every host will tell you to use wired headphones/mic, and not to use airpods because the audio will suck. Listeners will bounce if audio is bad. You don't want to waste their time, or your own.
🤝 Get to know the host.
Ask about their show, why they started, and what they're working on now.
👂 Ask how their audience can get the most value.
Before recording, I always ask who their audience is and how they can get the most out of our conversation so I know what to focus on.
🫢 Answer the question, stop talking.
I make it a point to stay on track, be succinct, and not ramble. I pause after every answer to make sure the host can comment. Most hosts won't interrupt you so if you don't stop talking, you're cutting into their time. Pausing gives them a chance to tell their story and market themselves.
🧠 Give thoughtful and authentic responses.
Politically correct responses are boring and predictable. Hosts want to hear personal stories and opinions because that's what their listeners want too.
💁 See how you can help.
Before hanging up, always ask if there's something you can do for them. If it's within your power to help, then do it. Follow through is everything.
The idea is simple. The host is spending effort to produce an episode with you so you can market yourself. Try your best to respect their time by helping them create great content.
If you want someone to refer you to another show, make sure they know you’ll make them look good.
Around 30% of your podcast appearances can be hosts that refer you to their network or friends.
The list above is from a post written by Melissa Kwan.
Talent Show
Payback Time is now part of the ICL Podcast Media Network
Stop Press - Sean Tepper, founder of Tykr and host of the Payback Time podcast, has joined up with the ICL Media Podcast and Newsletter Network.
Sean Tepper is the visionary Founder and CEO of Tykr, an innovative stock screener and educational platform.
Tykr was born in 2016 out of Sean’s necessity to simplify stock selections. Tykr’s proprietary ranking system scouts for undervalued stocks, saving investors crucial time and facilitating informed decisions.
In 2020, Tykr went live as a comprehensive platform that is transforming the way investors across the globe engage with the stock market.
The Payback Time podcast:
Averages 1,100 monthly downloads
Audience: entrepreneurs, tech executives, investors
Audience location: 90% in North America, 6% in UK
Newsletter has 8,000 subscribers with a 45% average open rate
I’m excited to collaborate with Sean and have him as part of the ICL Podcast Media Network!
✅ The Innovators Can Laugh Podcast Media Network makes it easy for SaaS companies to reach a large audience, grow their brand and authority among trusted industry influencers.
We have a combined reach of more than 10,000 monthly podcast listeners and 40,000 newsletter subscribers.
The End
Big thanks to Vlad, Alexandra Pahomi, and Ioana Bara for making the panel discussion I led last week fun!
Experts from PwC, Google, and Rubik Hub discussed the opportunities (and red flags) about scaling to the US.
For EU startups that have a scalable product, paying clients and plan to scale to the US, check out the Rubik Garage’s Scale to the USA accelerator program.
🌻 I’m writing this from Amsterdam. My hotel room is the smallest room I’ve ever stayed at. I think there are prison cells in Sweden that are bigger!
To kicking butt!
Eric M.
PS Whenever you are ready, there are three ways I can help you:
The Podcast Growth Playbook: this is the exact playbook I used to help Bonjoro and Optimonk scale to over $300,000 a year.
Promote your brand to 10,000 podcast listeners and 40,000 newsletter subscribers via the Innovators Can Laugh podcast media network.
Book a paid 60-minute session with me and share with me struggles you’re facing in growing your business and I will share what I would do.