How to become a better Salesperson through Social Selling with Laura Erdem
When it comes to Linkedin, there are two things people don’t care about
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Let’s talk about social selling, specifically on LinkedIn with Laura Erdem from dreamdata.io. Laura is an Account Executive / B2B marketing influencer who grew her LinkedIn followers by 400% last year through social selling. And it all started with her sharing a customer story on a LinkedIn post. Well, someone by the name of Chris Walker commented on that post and it went viral. In that one particular week, their web traffic jumped 200%.
Realizing this, Laura has made a steady effort in posting valuable content which has grown her following and reach. And this has led to traffic more than doubling from social channels.
If you’re wanting to get a clear understanding of how you should be selling socially and get tips on how to move forward, this episode is for you.
Show highlights:
- 0:10 – how the Chris Walker “attribution doesn’t work” comment led to 3x traffic
- 2:15 – percentage of social traffic coming to website before posting on LinkedIn
- 3:10 – people who are doing a great job on LinkedIn and why
- 5:40 – advice for social selling
- 7:00 – hit 10,000 LinkedIn followers, and got zero meetings
- 8:55 – quality of a social shopper and channel for best prospects
- 10:55 – how Dreamdata approached Laura, startups vs big corporations
- 12:40 – what it’s like working at a startup
- 13:30 – TikTok
- 15:20 – Laura’s t-shirt – two things nobody cares about on LinkedIn
- 16:15 – Laura’s superpower
- 17:25 – does corn belong on pizza?
- 18:10 – a funny phobia Laura has
- 19:00 – something that people don’t know about Laura
YouTube Short Clips:
Did you know some dog breeds are not allowed on certain airlines? Short clip with Nicole Caba, founder of the first pet travel booking engine Avvinue.
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Have a fantastic weekend,
Eric Melchor