How to get B2B buyers to respond with a more human-to-human approach
🇫🇷 Plus my trip to the South of France
Hello from your friend in Bucharest,
In this issue: how to reach b2b buyers through content with Adriana Tica, startup founder talk, and are you sure you don’t want it?
Big Thank You to our partner Planable.io
Imagine a world where the headache of coordinating, reviewing, and approving content for social media, blogs, and newsletters just... disappears. How? Through Planable. What used to take hours can now be wrapped up in minutes. Get your free trial at Planable.io.
Reaching B2B buyers via a human-to-human approach with Adriana Tica
If you don't know Adriana Tica, you should. She is one of the best b2b copy writers on the planet. In this hilarious conversation, Adriana shares:
- the importance of writing to one person and being transparent in marketing efforts
- examples of companies that are successfully blurring the lines between B2B and B2C, such as Groove HQ and Basecamp
- when writing content, it is important to focus on one person and their pain points, rather than trying to appeal to a broad audience
- growing an online audience can have its challenges, including dealing with hate and managing time effectively (and receiving marriage proposals 💍💐)
This was a really fun conversation. Adriana, thanks for coming on the show!
🎙️📺 Catch the interview on Spotify, Apple, YouTube or other platform.
Are you sure you don’t want it?
This was me in France last weekend, but with croissants 🤣
Startup Founder Talk with Xenia Muntean
🚀 Salut, inovatori și pasionați de startup-uri! 🚀
Hai să ne întâlnim pe 11 aprilie la Oficiul Planable din București pentru un eveniment de networking inspirator, unde vei avea ocazia să te conectezi personal cu CEO-ul și Co-Fondatoarea Planable, Xenia Muntean.
🔍 Despre Xenia:
Xenia este CEO și Co-Fondatoare al Planable, o platformă de revizuire a conținutului și colaborare în marketing folosită de peste 10.000 de creatori din spatele unor branduri iconice precum Hyundai, Christian Louboutin, Națiunile Unite și Viber. La vârsta de 20 de ani, a fondat o agenție de marketing digital și a condus departamentul de social media pentru clienți precum Coca-Cola.
Xenia a absolvit academia de startup-uri a lui Tim Draper din Silicon Valley și a participat cu succes în acceleratorul Techstars London în 2017. Ea se regăsește în lista Forbes 30 sub 30, e absolventă a programului Techstars și membră în juriul Webby Awards.
🔥 Ești pregătit să te inspiri din călătoria remarcabilă a Xeniei în lumea startup-urilor? Alătură-te nouă la un eveniment plin de insights și conexiuni de valoare.
📅 Data: 11 Aprilie
🕒 Ora: 18:30
📍 Locație: Oficiul Planable, or. București
🎤 Format: Fireside chat - Xenia va împărtăși din experiența sa de fondator, iar tu vei avea ocazia să adresezi întrebări și să afli urcușurile și coborâșurile în dezvoltarea unui startup scalabil.
📌 Participarea este gratuită, dar locurile sunt limitate!
Rezervă-ți locul acum pentru a nu rata această oportunitate unică de a învăța și de a te conecta.
Completează formularul: https://bit.ly/foundertalk_xeniamuntean
But you only have 25 B2B creators in your network….how can you be a better option than Spotify?
This question popped up while chatting with a potential client.
I get it, you go to these other podcast ad network sites like Spotify and see messaging like:
- “thousands of podcasts to advertise on”
- “X-millions of monthly downloads”
And when you learn about my b2b podcast network, you don’t hear about numbers like that.
However, we have full confidence in our network’s ability to connect with the high-quality audience you’re targeting.
What gives me confidence that we’re a better choice than Spotify or another large network:
- We focus on SaaS & B2B related podcasts. Podcasts like George Coudounaris’ ‘The B2B Playbook’ and Christian Klepp's ‘B2B Marketers on a Mission’.
- If you buy ad spots on a large ad network, you’re rolling the dice 🎲. The reason being, ads are served based on how they are tagged within the platform. So, if you are trying to advertise on SaaS/B2B podcasts, your ads will run on generic business or marketing podcasts. (there isn't a SaaS category)
With B2B PodPros you can feature your brand alongside reputable b2b players who also happen to be creators. We use host-read ads and craft our own messaging to make the ad feel genuine and authentic.
And it delivers results! 👊
We are working with a global SaaS brand that wanted to test new acquisition channels. They tested a 3-week podcast sponsorship campaign with 7 podcasts in our network. The results were positive and decided to renew the campaign for another three months.
So, if you are seeking a partner that can hold your hand when it comes to podcast sponsorships, feel free to send me a message.
See post on LinkedIn.
The End
This was an unforgettable trip. Every day was spectacular. Experiencing something new, in a different place, with the kind of weather and scenery you can only dream of.
We stayed in the historic center of Antibes where we were only a few steps away from the market, fresh croissants, and the beach. We explored Caanes, Mougins-gem, Cap d’ Antibes, the Rothschild Villa, and mingled with friends and people from all over.
We even got to experience the Monte Carlos tennis tournament for a day. Me, being a huge tennis fan, was unaware the tournament was happening this week. So this was like the cherry on top.
Have a wonderful weekend!
Eric M.