How to implement advocacy strategies in B2B with Robyn Hartley
🎵 plus client Spotify playlist
Hello from your friend in Bucharest,
In this issue: b2b influencer advocacy with Robyn Hartley, client Spotify playlist and more!
Special thanks to our sponsor Deel. No more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.com
How to implement B2B Advocacy strategies with Robyn Hartley
I sit down with Robyn Hartley, founder of Paper Kite Media, to discuss her passion for advocacy strategies in B2B marketing.
Robyn shares her insights into navigating the buyer's journey, engaging both internal employees and external influencers, and creating effective advocacy programs that drive real results.
We discuss the importance of selecting the right influencers, overcoming barriers to employee engagement, and setting realistic timelines for success.
Whether you’re looking to build community engagement or measure advocacy ROI, this conversation offers a clear roadmap for making advocacy a cornerstone of your B2B marketing strategy.
🎙️📺 Catch the conversation on Spotify, Apple, YouTube or other platform
I’m sorry Jeannie
Client Spotify Playlist 🕺
Here is a new way we’re showcasing Podcast Ad placements for clients 🎧
Alongside providing Google Sheets with episode links where client ads are featured, we’re now taking it up a notch by creating dedicated Spotify playlists
These curated playlists gather all episodes from each client’s campaign into one easy-to-access spot.
Our first playlist? It’s all about Mouseflow!
Check out some of the insightful episodes:
• 🎙 Tiny Marketing (Ep 104): Host Sarah Noel Block, MS dives into leveraging internal influencers and advanced demand gen strategies.
• 🎙 The B2B Playbook (Ep 158): Co-host George Coudounaris explores why demand gen programs may fall short—and how to fix them.
• 🎙 Full-Funnel B2B Marketing Show (Ep 141): Andrei Zinkevich discuss the power of B2B thought leaders and sponsorships.
• 🎙 Blame it on Marketing (Ep 67): Hosts Emma Davies and Ruta Sudmantaite finally unlock the mysteries of Product Marketing with guest Talya Heller.
🕺 Pro tip: Perfect for daytime listening—might not be the vibe for a house party!
The End
It’s Halloween night..
Thriller is playing in the background.
Mici on the grill..
Wine is flowing. Can you guess what my costume is?
Yea, I know Halloween was two weeks ago, but this is the most recent pic I took. 😃
Have you started thinking about what you want 2025 to look like?
Here is what I envision for next year:
Processes and automation setup for B2B PodPros
Crafted a service so good, at least 70% of clients renew
Bringing back cocktail parties with some of Bucharest’s most innovative people
Improve my Romanian 🇷🇴
Let me know what you are planning!
Cheers,
Eric M.