How To Launch An Effective Podcast Advertising Campaign
Hello from your friend in Bucharest,
In this issue: how to launch a podcast ad campaign, sanitizing station, and influencer beware.
How to launch an effective Podcast Advertising Campaign
In this conversation with Nemanja Zivkovic on his Funky Marketing podcast, I share how to launch an effective podcast advertising campaign based on executing campaigns for clients like Dealfront, Nasuni, Cocoon, Landbot and other SaaS companies.
In this episode I cover:
how to measure podcast advertising campaigns
how targeting specific regions can enhance the effectiveness of a campaign
how my podcast media network is community focused with over 40 b2b podcasters
🎙️📺 Catch the conversation on Spotify, Apple, YouTube or other platform
…but we leave it
😂
Beware of the rift rafters
A podcaster quoted me $7,500 for a pre-roll ad on his episode.
He then went on to say that his show:
- Is on track to do 1 million downloads this year
- Has an audience of over 132,000 industry leaders
- Gets 12,000 – 15,000 downloads per episode
When I asked him to provide screenshots of his download numbers for the last six months, his response was:
“We do not provide screenshots. Our team will share a slide deck with various milestones we’ve achieved. This has worked well for all our engagements.”
What??? 🤔
My reply:
“The way I see this situation... is like someone telling me they are this amazing Doctor, but are reluctant to show me their degree.”
I never heard back from this podcaster.
Unbelievable. It’s like a job applicant telling you how amazing he/she is in a job interview, but when you ask for references, they say they don’t have any.
As a requirement for any brand I represent and podcaster I work with, I must see screenshots for downloads for the last six months. No exceptions.
The End
I had one of the most entertaining experiences in an Uber ride. Yes, an Uber ride.
Not only was the car decorated like a kids ceiling with twinkling stars, but I also had the opportunity to play whatever song I wanted via the tablet that was fixated on back of the passenger chair. 🕺
Aside from jamming to 50 Cent in an Uber ride, it’s been a crazy couple of weeks. I’ve launched podcast ad campaigns for SaaS brands Cocoon, Nasuni, Leadfeeder and am preparing to launch a new one for Mouseflow.
But enough about work, I’ve continued my Tuesday 36-hour fast and have gone from 82 kilos to 78.5, organized a few ‘beer nights’ with friends, and enrolled my kids in Jiu Jitsu. I’m sure my son will try and put some moves on me that he learned in the next few months. 🥋
Have a great weekend!
Eric M.