How to Set Effective PR Objectives with Mike Maynard
😃 plus what I send to all prospects
Hello from your friend in Bucharest,
In this issue: from engineer to PR Pro, butternut squash, and more!
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From Engineer to PR Pro
In this episode, Mike Maynard, owner of Napier, a leading PR marketing agency, shares his transformative journey from an engineer to a PR expert. From buying an agency to surviving the dot-com crash, Mike discusses the critical role of measurement, delegation, and execution in driving long-term success.
Mike also provides actionable advice for B2B marketers on how to set effective PR objectives, manage stress as a business leader, and focus on execution over ideas.
🎙️📺 Catch the conversation on Spotify, Apple, YouTube or other platform
Not in your coffee?
😂
Shout out to all the leaders who…
Shout out to the leaders who still believe in sending hand-written letters.
Whenever I have a sales call with a potential client, I like to follow up with a post card.
And sometimes include a little joke.
Here are a few I sent recently...
* jokes pertain to the person's country
🇷🇸 What’s the no. 1 enemy of all Serbs?
A. Promaja
🇮🇱 Knock, Knock.
Who’s there?
Israeli.
Israeli, who?
Israeli hot out here, open the door!
🇪🇸 What do they call a small mosque in Spain?
A. Mosquito
🇺🇸 (state of Georgia)
What’s the difference between a litter of puppies and Georgia Bulldog fans?
A. Eventually puppies grow up and stop whining. 😂
The End
Underrated activities in Bucharest:
🎪 The Metropolitan Circus - have been 3X!
🛝 Cismigiu Parc - my kids love the renovated playground!
🍺Beraria H - largest beer hall in Eastern Europe situated in Herestrau park next to a lake. Went last weekend and had a great time!
🛣️ Calle Victoriei - street is closed off on the weekends to cars, great for cafes and to people watch
Have a great weekend!
Eric M.