I put Tobasco 🌶️ on everything with Michael Kamleitner
➡️ How brands can benefit from user-generated content
Hello from your friend in Bucharest, Romania.
In this issue: Innovators can laugh with Michael Kamleitner, overheard on LinkedIn, the new podcast name, and more!
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How brands can benefit from UGC content with Michael Kamleitner
Michael Kamleitner is a legend bootstrapper and founder of Walls.io. In this episode we cover Michael’s entrepreneurial journey and how he learned that people were looking for ways to keep their virtual audience engaged which led to the idea for walls.io.
We also talk about:
how Walls.io helps brands leverage authentic user-generated content to enhance their marketing efforts
insights into failed advertising tactics on social media and successful strategies in building a partner network
why investing revenue back into the business is important for continuous growth and improvement
Thank you so much Michael for coming on. 🎙️📺 Catch the interview on Spotify, Apple, other platform, or on YouTube.
🧘♂️ Slowly begin to reawaken…
Don’t forget dinner you have to make 😁
🎙️ New Podcast Name!
Innovators Can Laugh is now B2B Marketers Can Laugh. That’s right. The podcast has a new name. And you, my friends, are the first to know.
Ok, some things you might be wondering.
Does this mean Innovators Can Laugh no longer exists?
Absolutely not. It’s simply a name change, with all the same value and European founders and marketers as before.
However, I am focused on featuring more European b2b marketers
What made me make this change?
A couple of things. First, more than 50% of people discover new podcasts via search. And since no one is searching for the word ‘innovators’, I felt I needed a podcast name that was more appropriate. Also, I wanted to extend the type of guests I had on show focusing on both founders and b2b marketers, based in Europe.
Essentially the name of the show changes as well as the podcast branding, but the website, youtube channel, and linkedin page will stay Innovators Can Laugh.
And in case I haven’t told you, thanks for being a fan of the show!
Overheard on LinkedIn
📶 8 LinkedIn Ad tactics to make your campaigns better than 99% by Ben Brown
👩🏫 What most people think strategy is by Adriana Tica
🏷️ Got asked about price right at the start of a demo? by Matt Wolach
🤬 7 deadly lines that kill your LinkedIn DMs and cold emails by Charlotte Lloyd
The End
See that in the background?
Blue sky baby!
The weather is changing (for the better) here in Bucharest. Last Sunday I took my son out to play some basketball for the first time and he loved it. The very first shot he took he made (as hasn’t let me forget it since). 😅
I’ve been super busy this week as I’ve:
released the new podcast name change
delivered a podcast advertising presentation to a b2b marketing agency
working on a podcast sponsorship checklist (will be free for everyone soon)
made new connections on LinkedIn, had a B2BPodPros demo call
launched 2 new group sponsorship campaigns
Oh, did I mention my wife is out of town and it’s just me and the kiddos? 😃
Have a great weekend!
Eric M.
PS I’d really love to get your feedback on this week’s episode with Michael. Please let me know what you think. Cheers!