If you hand me $3k for a B2C influencer campaign
🪖 plus from Special Forces to Real Estate Entrepreneur
Hello from your friend in Bucharest, Romania.
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In this issue: 10 b2b podcast ad examples, how to execute a B2C influencer campaign, from special forces to real estate entrepreneur, and more!
From Special Forces to Real Estate Entrepreneur
Can you imagine transitioning from the rigor of military life to the dynamic world of entrepreneurship?
In this conversation, Vicentiu Vlad shares the pivotal moments that led him from a structured military environment to the vibrant world of real estate and technology.
In this episode, you will learn how Stock.Estate operates as a marketplace connecting real estate developers seeking capital with investors looking for attractive opportunities.
The platform's due diligence process ensures the viability of projects, and investors can start with a minimum investment of 10 EUR, with expected returns ranging between 10% and 20% per year.
Some highlights:
[00:05:27] - Transition from Military to Entrepreneurship
Exploring Vicentio's transition from a lieutenant in the special forces to becoming an entrepreneur.
[00:07:05] - Why Romania for Real Estate Investment
Understanding the factors that make Romania an attractive landscape for real estate investment.
[00:11:36] - Returns and Risks in Real Estate Crowdfunding
Insights into the potential returns on investment in real estate crowdfunding.
🎙️📺 Catch the interview on Spotify, Apple, other platform, or on YouTube.
10 podcast ad examples
Gone are the days where people assumed podcasts listeners were only Americans who listened to crime related shows. With the rise of the Hubspot podcast network and many other SaaS brands turning to podcasts to raise awareness for their brand and products, the question remains - how do you create an effective podcast ad that resonates with listeners?
Well you’ve come to the right place. In this file I assess the key elements of 10 ads that were aired on popular b2b podcasts in 2023. Oh, and I provided access to the scripts and audio files as well. Access it here. ⬅️
Dress for the Weather
If you handed me $3k for a B2C Influencer Campaign…
If you handed me $3k for a B2C influencer campaign, I’d get 15 Instagrammers to participate
With just Fiverr and some creativity, you can execute an influencer marketing campaign.
Case in point: here are the steps you can do to launch one:
▶ Go to Fiverr.com and search for Instagram influencer research
▶ Choose a seller (i.e. will deliver 100 targeted influencers)
▶ Specify the types of influencers you want to work with (i.e. sports personalities, less than 100k followers, based in USA)
▶ Message influencers about the paid opportunity to work with you and ask if they’d like more details
▶ For those interested, share details about your product and what key message you’d like them to convey in a reel. (you can start the offer at $125)
▶ Get their paypal email address and physical address (for accounting purposes)
▶ Ask to preview video before posting so you can provide suggestions if necessary
▶ After they post the video, send payment
▶ View performance results. Continue working with influencers who were able to generate a lot of engagement
▶ Repeat process
You can do the same process with TikTok influencers.
Are you thinking about running a B2C or B2B influencer campaign? 🤔
If so, let me know. Would be happy to hop on a discovery call and help you out. Send me a DM on LinkedIn.
The End
Me and Clara at Santa’s Wonderland in College Station, TX.
Big highways, warm weather, a Tex-Mex restaurant on almost every corner….
I’m back home in Houston spending time with friends and family. Some things I miss. Some things I don’t. But one thing is for sure - it’s great to see my kids spend time with their grandparents, aunts and uncles, cousins and catch up with friends.
Wishing you all a very wonderful Christmas! 🎄
Eric M.
PS Whenever you are ready, there are a couple of ways I can help you:
The Podcast Growth Playbook: this is the exact playbook I used to help Bonjoro and Optimonk scale to over $300,000 a year.
Have 16 B2B influencers promote your brand across LinkedIn, podcasts, YouTube and newsletters via the Innovators Can Laugh podcast media network.
Why you’re getting this: You got this email because you subscribed, we met on LinkedIn or at an event, or you attended one of my cocktail parties. If you don’t want to receive it, just hit subscribe any time at the bottom. I won’t be mad. I won’t even be notified!