Hello from your friend in Bucharest,
In this issue: innovating sustainability in fashion, the surest sign of….., fun links, and more!
Big Thank You to our partner Planable.io
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Tech for Good: Innovating Sustainability in Fashion and Industry
In this episode I chat with Alessandro Nora, co-founder of Stay, a marketplace for sustainable fashion, and Metric Flow, a company that helps industrial companies reduce their environmental impact. Alessandro discusses the innovative approach of Stay, which combines AI personalization and sustainability to match consumers with the best sustainable fashion brands. He shares how they onboarded the first brands and secured financing through angel investors.
The conversation then moves to Metric Flow - a platform that helps companies track, measure, and improve their sustainability practices. Alessandro shares insights on how they acquired clients through cold emailing and the future plans for Metric Flow.
🎙️📺 Catch the conversation on Spotify, Apple, YouTube or other platform.
The surest sign of…
😂
Podcast video ads - they will be a thing
We like it when clients send us media assets.
Examples shown are recent b2b podcast sponsorship campaigns featured on Matt Wolach’s Scale Your SaaS podcast and the Unmtchd podcast hosted by Oana Leonte 💬 (both of which are in my B2B podcast community & network)
Fun Links
📈 Mark Evans is giving an interactive session on how B2B SaaS companies can optimize their homepages and drive more clicks and conversions on May 2rd.
✍️ Check out Luca’s free tools for Design Thinking and Innovation Process
🖥️ Patrick Cumming teaches how to write 20 full-funnel LinkedIn Ads in < 5 minutes
😀 How I enhanced my product offering and made it look like an investment.
📺 Great video on how to think about brand from Alex Hormozi
The End
What a week! I moderated Women in Tech’s “Life Balance in the Digital Era” event, gave a Podcast Advertising 101 webinar, recorded a podcast, and preparing to launch a podcast campaign that involves 8 different podcasters. *deep breathe
I’ve got a new idea on how to start building the B2B PodPros brand which I will start implementing next week. And speaking of next week, I will be in London a few days meeting with clients, formers guests, and friends.
The pic above is me at the Tiriac tennis tournament last Friday.
Have a great weekend!
Eric M.
P.S. On Tuesday, I will be hosting a small cocktail party in London. Know anyone in the b2b/SaaS community I should invite?