Responding to the needs of Real Estate Developers, Vaunt is your all-in-one platform 🏚️
Irina-Alina Constantin, co-founder of Vaunt
Listen and subscribe to our podcast at Apple Podcasts, Spotify or elsewhere. Below is some information about the episode. For more information on the people and ideas in the episode, see the links included in the post.
“Is God a Man or a Woman?”
These are the kinds of questions Irina used to ask her parents beginning at the age of four. (Thank goodness my 4yr old isn’t asking me such questions yet).
And if these kinds of questions weren’t enough to distinguish Irina Constantin (@LinkedIn) from the other kids in the neighborhood, she also knew at a very young age that she would have to make opportunities for herself which wasn’t that easy since she struggled a little bit with learning due to dyslexia. But make no mistake, that didn’t stop her.
As a teenager she created and sold digital goods in online games such as Sims to earn some money. Then she began soaking up as much knowledge as she could with several indirect mentors such as Tim Ferris, Garry Tan, and Steven Pressfield. Listening to and learning from these people allowed her to overcome old thinking patterns that prevented her from becoming the person she desired and launching Vaunt.
Of course we get into the fun stuff like what are her pet peeves and does ketchup belong in the fridge which leads to some uncontrollable laughter on my end. 😄
Hope you enjoy the conversation!
Oh, and of course I didn’t forget…
As mentioned during the last show, over the next couple of weeks I’m going to share a few growth strategies that we’ve implemented at Bonjoro – the Australian tech startup I work at.
Here are some things that my colleague Casey Hill (@LinkedIn) and our team have tried along with a score from 1 to 10.
New Growth Tactics implemented in 2021 so far:
Creative video co-promotion with DesignPickle (8/10): Great ROI and long-term creative asset. High time investment but strong reward and will continue to pay longterm dividends. We have yet to put any paid spend behind it to amplify it more, so there is lots of opportunity here.
Revamped Pricing (8/10): We added an unlimited top end plan and removed our free forever plan from the main pricing nav (it’s still there but it’s not a displayed plan) and so far the ARPU with this new arrangement is going way up. Revenue spiked way up, lead quality is way up. The only thing holding this from a 10/10 is new trials decreasing by a fair clip. Overall though, this looks very promising.
Revamped Blog (7/10): We redid our blog to add specific sections for different topics like our use cases or video tips. Preliminary data seems to show a big uptake in engagement across the blog, so this is looking really promising as a long-term lever.
Revamped Partner Program (6/10): We revamped the partner program to add co-branded pages and more assets to give back to our partners. It definitely provided a lift and we are excited to have our partner activity spike up. What it also made us realize though is that we need to dramatically increase our intake of quality new partners, to make this a scalable long-term lever.
In the next couple of emails I will share some more of the strategies we’ve implemented. If you know someone who may like this, tell them to subscribe to the newsletter at InnovatorsCanLaugh.com
Thanks!
Eric Melchor