Testing Pre-orders and growing a fashion e-commerce brand to $1M in 4 years with Raluca Haulica
plus my funny theory on how friendships grow stronger 😅
Hello from your friend in Bucharest, Romania.
In this issue: fashion ecommerce entrepreneur Raluca Haulica, quotes from Muhammad Ali, the funny chat about friendships with Gabriela, and more!
Innovators Can Laugh
Romanian startup founder Raluca Haulica has grown her fashion ecommerce brand Alura to $500k in just three years. In our chat, we discuss:
How she started the business utilizing her father’s network
The various marketing strategies she’s using such as influencer marketing and PPC
How testing a pre-order strategy paid off 💰
How sharing videos from the factory with her customers has created loyalty
The unique experience her brand provides that no other eCommerce companies are currently doing
List on Spotify, Apple Podcast, YouTube, or other podcast channel.
Recent Episodes
If you missed out some of the recent conversations I had with these Romanian startups, here they are:
🎙️ Exploring Chess, Manipulation & Product-Led Growth with Claudio Descalescu ♟️
🎙️ Allgrow: A Global Startup Organization for Social Impact
🎙️ Exploring the Benefits of Media for Growth Funding with Diana Florescu
🎙️ Innovating Medical Devices with AI while Overcoming Imposter Syndrome
🎙️ How to Empower Working Moms and Bootstrap a Platform with Alexandra Badea
🎙️ From Management Consulting at BCG to Creating an Accounting Software Startup 📊
🎙️ Revolutionizing In-Store Advertising Using Robotic Displays with Ionut Vlad 🤖
Funny Clip
Gabriela and I have some laughs as she shares a thing that annoys her (and it’s something that I feel makes friendships grow stronger 😆). See clip.
Some Fav Quotes
🥊 “It isn’t the mountain ahead that wear you down. It’s the pebble in your shoe.”
🥊 “The right is won or lost far away from the witnesses, behind the lines, in the gym and out there on the road, long before I dance under those lights.”
Muhammad Ali
Funny Cartoon
The End
I am very excited today!
My Mom is coming to visit from Texas. She hasn’t seen her grandaughter in over a year. We’ve got lots of activities planned over these next four weeks. One of them is a road trip. We’ll be heading to some cities I’ve never been before like Cluj and Sighisoara.
Have a great weekend!
Eric M.
P.S. Wanna learn how to grow your company through partnerships or podcasts?
There are a few ways I can help:
Book a 1:1 strategy call with Eric and get the answers you need to move forward with partnerships and podcasting
Apply to sponsor an upcoming podcast & newsletter of Innovators Can Laugh (next opening in late April)