The art of influencer outreach
➡️ plus overheard on LinkedIn
Hello from your friend in Bucharest,
In this issue: the art of influencer outreach with Jake Kitchiner, overheard on LinkedIn, the 3 types of podcasters you should reconsider sponsoring and more!
Special thanks to our sponsor Deel. No more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.com
The Art of Influencer Outreach with Jake Kitchiner
Ever wondered how to pitch influencers?
Well this is the episode for you. Jake Kitchiner is co-founder of Channel Crawler - a leading influencer YouTube discovery tool. In this conversation, Jake explains why a personalized outreach is the cornerstone of successful brand-influencer partnerships.
He also shares advice on how brands should approach different stages of the marketing funnel when working with influencers.
🎙️📺 Catch the conversation on Spotify, Apple, YouTube or other platform
On this one awful day of the year…
Happy Halloween! 🎃
IF you are thinking about sponsoring a podcast…
These are the 3 types of podcasters you might want to reconsider IF you are thinking about sponsoring a podcast.
1/ Won’t Share Download Numbers
If a podcaster won’t provide monthly download stats, it’s a red flag. Don’t trust vague claims like “1,000s of listeners.”
2/ Against Measurement
Some podcasters refuse to use UTM links or vanity URLs, making it impossible to track ad performance. Without data, it’s hard to prove ROI—something every smart marketer values.
3/ Sees YouTube as ‘Extra’
YouTube is the top platform for podcast consumption, not an add-on. Ads in video episodes should be part of the core campaign, not a bonus.
Overheard on LinkedIn
🥇 How to outrank HUGE B2B/SaaS competitors without breaking the bank by Sam Dunning
🔍 I've probably audited dozens of LinkedIn ad accounts, and the same mistakes keep happening by Nuno Pereira
📓 Alina Vandenberghe grew Chili Piper to over $30m ARR. Here’s her 5-step “IRL Influencer” Playbook by Adam Robinson
🗣️ How to Train AI To Sound Exactly Like You by Gen Furukawa
The End
This week I am staying at a friends place in Brasov for a few days with the kids since they are out of school this week. Having a flexible schedule is absolutely the one great thing about running your own business. Days were spent hiking in the woods, trampoline jumping, indoor rock climbing, Taco-goat-pizza, and deep work from 5:30 - 8:00am.
And today we’re going to our first ever Bucharest-Halloween party! So excited to take the kiddos trick or treating so I can get raid their candy 😆
Have a great Halloween!
Eric M.
P.S. If you know any SaaS marketers who are interested in learning about podcast advertising as a growth channel, send them my way and you can earn a referral fee.