The next generation of search technology for multimedia content
👉 Plus bad podcast ad strategy vs a great one
Hello from your friend in Bucharest,
In this issue: the next generation of search technology with Marin Smiljanic, the difference between a bad podcast ad strategy and a great one, most popular YouTube short, and more.
Big Thank You to our partner Leadfeeder.
You know, in my time building my business, I’ve come to a profound realization: certain tools can be a game changer. Leadfeeder shows you which companies are checking out your site, tracking their behavior, and integrates all this with your CRM. Result? Your secret weapon for targeted lead engagement and making it easier for your team to convert website traffic into sales.
The next generation of search technology with Marin Smiljanic
Marin Smiljanic, co-founder and CEO of Omnisearch.ai, is building the next generation of search technology for businesses. Omnisearch.ai is different from traditional search engines like Google as it allows users to find information within various types of content, including videos, images, audio, and documents.
In this conversation, Marine shares his journey from working at Amazon to founding his own startup and the challenges he faced along the way. We talk about the importance of building the right team and prioritizing customer engagement and feedback. He also shares the future plans for Omnisearch.ai, including improving video search capabilities.
🎙️📺 Catch the conversation on Spotify, Apple, YouTube or other platform
The Man Who Asks…
The man who asks a question is a fool for a minute, the man who does not ask is a fool for life.
Bad Podcast Advertising Strategy vs…
🚨 Bad Podcast Advertising strategy:
Our target audience listens to podcasts, so let’s buys some ad spots with a pre-recorded ad on a large network like Spotify.
👍🏽 Good Podcast strategy:
Our target audience listens to podcasts, so let’s find a podcast in the B2B space and sponsor it for a while and see how it goes.
We can also:
- Ask the host to read the ad himself/herself
- Sponsor the show’s newsletter if they have one
- Asks the host to interview someone from our team
- See if the host is willing to write a story-telling post on LinkedIn about our product
🚀 GREAT Podcast strategy:
We’re going to test multiple podcasts in the B2B space.
But we’re going to work with a zero-effort podcast campaign management service
Instead of spending hours trying to find shows that may be an ideal fit and are willing and able to work with us, such a service can…
- Thoughtfully hand pick 5-10 ideal shows that are available for sponsorships
- Provide us a custom proposal in 24 hours
- Can craft a host-read ad that gets past the listeners BS* filter
- Can run a test campaign for 4 weeks across multiple podcasts
- Implement UTM and Bitly links that allows for measuring performance in real time
- Create video ads to be included on the podcasts that have a YouTube channel
- Suggest other cross-promotion opportunities available
Don’t be surprised when every SaaS brand who implements a ‘good podcast strategy’, and later tells you that podcast ads didn’t generate a good ROI.
We execute the above services for our clients and find shows that not only raise awareness for their brand but also generate high quality leads. One European SaaS brand that is doing $35M in ARR just renewed another 3-month campaign for a third time.
It’s all about group podcast sponsorships, running tests over a short period, and optimizing. If you are thinking about podcast advertising in the next six months, see our case study here.
Most popular YouTube Short Video in April
Don’t forget to subscribe to the channel : )
The End
This past weekend my wife and I went with some friends to Istanbul without the kids!
We had a great weekend as we did a dinner/food tour, took a private boat cruise with wine, went to a local night club/restaurant where we were the only non-Turks, and of course saw some amazing sights. We also came home with some lovely tea : )
To juggling parenting while trying to get some work done 👊
Eric M.