The Rise of B2B Influencers with Chris Peters
😃 plus actual examples of real podcast ads we've ran on campaigns
Hello from your friend in Bucharest,
In this issue: the rise of B2B Influencers with Chris Peters, examples of actual ads we’ve ran, and more!
The Rise of B2B Influencers
“There’s an opportunity for B2B businesses to do better marketing with the use of creators and influencers. And I think it’s going to become more prominent over the next few years” - Chris Peters from Moon at Dawn.
It’s no secret, traditional playbooks are not working as much or as effective as they once were. Which is why I was delighted to have Chris Peters on the show to share his perspective. Chris is the creator of B2B Excellence, a weekly newsletter that curates the best B2B marketing content from the brightest minds in the industry.
If you’re curious to hear how B2B businesses can enhance their marketing efforts and engage with their target audience via creators, I think you’ll like this episode.
🎙️📺 Catch the conversation on Spotify, Apple, YouTube or other platform
Unfortunately….
😂
I can’t believe I missed something so obvious
I can't believe I missed something that was so obvious.
Why can't people hear actual host-read podcast ads on my website?
Until now, it hadn't occurred to me to post audio examples of podcast ads we've done for various clients like Cocoon, Dealfront, Planable, and Nasuni.
But now any visitor to our site, B2BPodPros(dot)com, can hear the beautiful voices of Jackie Koch, Kevin Craine and other b2b podcasters.
Listen to them on the B2BPodPros homepage. 👂
The End
I’m feeling pretty good both mentally and physically. From a health perspective, I’ve been able to fast for 36 hours once a week for six weeks straight now. It’s not just the weight loss I’m happy about, but the feeling of accomplishment and pride that I still have the mental discipline to go an entire day without eating.
From a work perspective, we have 4 campaigns currently running and I’ve got another three proposals out. I am pretty happy where things are at the moment, but still have my foot on the gas.
I did make a mistake this week. I accidentally sent out over 100 emails to cold prospects. You can hear the story here.
Have a great weekend!
Eric M.