Unique AI and Automation Tool to Personalize Your Outreach
🤖 Plus Spotify is no longer a part of the IAB
Hello from your friend in Bucharest,
In this issue: utilizing AI to personalize your outreach with Jesper Qvist, did you hear what happened to Spotify?, and the Partner Up event next week.
How can you utilize AI and automation to personalize your outreach efforts?
This was a question I asked Jesper Qvist, founder of Salestools.io.
In this conversation, Jesper shares his journey in building a successful B2B marketing platform, the power of social selling, and the importance of making life easy as an entrepreneur. We also dive into AI and personalization where Jesper shares how you can use his platform to segment your personas and tailor your messaging to each one for better results.
🎙️📺 Catch the conversation on Spotify, Apple, YouTube or other platform.
Just watch as I pretend
😄
Are you a marketer who cares about the ROI of your advertising budget?
You’ve gotta read this:
Spotify and Podbean were recently removed from the published list of compliant companies for podcast measurement.
This is important because too many marketers are burning money by buying ad spots on such large ad networks.
They’re buying ad spots based on phony podcast download numbers.
How are they phony?
Some ad publishers are using Ad bots 🤖
Ad bots help sketchy publishers profit more. They mimic a real listener (and often thousands of listeners at once) and can grow the number of listeners inorganically. By creating fake traffic, marketers are paying more for listens, but their ads aren’t actually being heard by real users.
As a result, fraudsters can eat away at a marketer’s budget and have little to no results to show for the campaign.
▶ How can you tell if a podcast’s numbers are bogus?
- Unusual growth patterns from episode to episode
- If downloads are coming from browsers rather than the usual podcast apps
▶ If I shouldn’t buy ad spots from a large publisher, where should I buy podcast ad spots?
You can try working directly with podcasters and ask them to share screenshots of their latest download numbers.
Or, a niche podcast media networks make it easy to sponsor multiple podcasts in the b2b space (like mine). We have a robust podcast onboarding process which entails verifying a podcast’s download numbers.
If you are considering podcast advertising, working with trusted partners is crucial to getting a solid ROI in your investment.
If you’re thinking about testing podcast sponsorships as a way to reach new audiences, consider my b2b podcast media network, B2BPodPros.
The End
Next week I’ll be speaking at the PartnerUp event in London! 😃
Most marketers make a lot of mistakes when it comes to podcast advertising.
So, I’ll be sharing best practices and tips I’ve learned from managing podcast sponsorships on behalf of SaaS brands.
If you know someone who is in London and might be interested in this topic, feel free to share this event with them.
Okay, back to the grind. It’s 4:00am now and I’m trying to get lots done as tomorrow I am heading to Istanbul for the weekend. Have a great weekend!
Eric M.