Working with B2C Creators for successful B2B Marketing campaigns with Delia Pitu
☠️ 🇬🇧 Plus looking for Jack the Ripper in London
Hello from your friend in Bucharest,
In this issue: leveraging B2C influencers for b2b marketing, my trip to London, 5 tips to take your podcast ad campaign from drabby to amazing.
Big Thank You to our partner Leadfeeder.
You know, in my time building my business, I’ve come to a profound realization: certain tools can be a game changer. Leadfeeder shows you which companies are checking out your site, tracking their behavior, and integrates all this with your CRM. Result? Your secret weapon for targeted lead engagement and making it easier for your team to convert website traffic into sales.
Leveraging B2C Creators for b2b Marketing Campaigns
Delia Pitu's approach to B2B marketing is different than most. She's the co-founder of Nude Digital agency. And what I like about them is that they utilize B2B creators to create user generated content for B2B campaigns. But the creators don't actually publish any content. Instead, they take the content produced and test it on Facebook and other channels.
Results?
Well, they're kickin butt and staying ahead of the curve in this ever changing b2b marketing landscape.
🎙️📺 Catch the conversation on Spotify, Apple, YouTube or other platform.
Mountains
😄
Podcast Ads - common mistakes that make them underperform
After assessing the performance of several podcast ad campaigns for various clients in the B2B space, I can say I know a thing or two when it comes to getting a solid ROI. But before I give away these precious insights, first, what makes a weak podcast ad campaign?
5 things you should not do when it comes to podcast advertising
1/ do not use a pre-recorded ad. These ads do not seem genuine and the listener knows the host is only allowing them to run on the podcast because they’re getting paid.
2/ choosing to do a post-roll ad which has the highest skip over rate
3/ starting the ad with “Now time for a quick commercial break”. You should never indicate that listeners are about to hear a commercial. It’s like telling the person, “hey, what you’re about to hear is not part of the discussion” which signals to the listener that they can ‘tune out’. Or worse, they can skip the ad.
4/ Only advertising on one podcast. You wouldn’t run a Google or Facebook ads campaign with just one ad right? So why advertise on just one podcast?
5/ craft the ad script for the podcast. It’s far better for the host to craft the script himself/herself. This way, the ad will sound genuine and authentic which makes it more believable.
If you can avoid these things, then you have a chance at running a good podcast advertising campaign. But if you want to run a smart campaign that can generate high quality leads and make your executive team think you’re a genius because you found a new growth channel, follow this advice.
See post - 5 tips to take your podcast ad campaign from drabby to amazing
The End
The past four days have been an adventure. I got to see the Churchill war rooms, do a ‘catch the jack the ripper’ Questo game with Kelly Goss and Claudia Cafeo, have amazing lunches with clients, meet interesting people like Ruta Sudmantaite, Patricia Wing, Anthony Leung, and Hector Forwood for cocktails (pic above), enjoy dinner at BatterSea power station, and to top it off, I saw the King drive by in a police escort while I was having coffee near Trafalgar. Like a silly tourist, I waved as he went by 😆.
Now back to the grind. Big goals for May. Paste fericit for those of you in Romania!
Eric M.